Why are live streaming platforms so popular?
It’s appealing to young people as it gives them the chance to be a creator, a presenter and to be seen and heard by an audience.
Many live streamers love the sense of being ‘in the moment’ and interacting with family, friends, or even a global audience. Many apps enable audiences to engage immediately with live streamers by commenting and making suggestions while the stream is live. From a birthday message to loved ones, to a topical Q&A, or a talent showcase, there are endless opportunities to broadcast fun, important, or exciting moments live.
When used in positive ways, live streaming is an excellent tool for young people to create identity and develop confidence and communication skills. It also enables them to gain insight into their own favourite celebrity speakers or live streamers.
Increasingly, talented lives streamers can even charge audiences for exclusive, on-demand access to their streams. For young people and adults alike, the potential to earn money from their live streams is an exciting goal.