Pay to Play and the Fair Play Guide
The Fair Play Guide was created in response to the issue of ‘pay to play’, a practice operated by promoters or bookers whereby artists are expected to pay in order to play a gig, either by way of a cash payment or by purchasing large quantities of tickets which they then have to sell to fans in an attempt to break even.
The financial risk attached to the show, which would traditionally fall upon the promoter, is thus transferred to the artists.
The Fair Play Guide explains how musicians can recognise and negotiate fair deals and subsequently work with promoters to ensure that shows are successful and that they are appropriately remunerated for their efforts and performance.
Remember – it pays to resist the temptation to say yes to everything.
Be selective and arrange to play gigs where you can attract a suitable audience.